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Martins Seafresh / Fish For Thought

Featured in the Sunday Times, BBC2 Food and Drink, The Telegraph, Hairy Bikers ...

From top Google search positions, to browsing and buying, through to advanced business and information systems - this has been a challenging project with a product that has no shelf life at all.

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Martins Seafresh
Martin Seafresh
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Martin Seafresh

Brief

We were asked for an award winning website, top Google positions and stable time-saving business systems.

The transition could not impact deliveries as seafood has no shelf life.

Staff needed to be consulted and their ideas incorporated.

Information within the system had to be instantaneously accessible to customer service staff.



Solution

The design was conceived to best facilitate the viewing of a wide selection of product photos, giving a real feeling of being at the fish market. The site was constructed to be easy to navigate and optimized for the key search terms from our research.

We built an extremely powerful proprietary business system to manage the processing of the orders. Despite its complexity behind the scenes it was simple enough for anyone to pick up within just a few minutes of training.

Results

Sales are up, customers are raving about the new site and there is more media attention every day.

Staff are loving the power and simplicity of the new business systems.

Paul Trudgian (owner) was recently called in to cover in despatch ...

"After a week helping in despatch and running the systems I can see why my staff have been raving about them."


Website Key Points

  • Easy to use
  • Fast loading
  • Standards compliant
  • Fills the screen

Ease of use is critical to sales conversion rates. We develop intuitive systems that help customers find what they’re looking for quickly and easily.

Our bespoke e-commerce programming has now processed over a million online sales. It is safe, totally reliable and very easy for your clients to use.

We write the code so we are able to adapt it to give your site the edge within your industry. Pages validate to W3C Strict standards so your Website is as future-proof as it gets.

Our shop design adapts to the screen being used ensuring wide-screen users see more of your products without scrolling.



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Free Google Listings

Our optimization techniques and experience enabled us to put the website at the top of Google free listings for a wide variety of competitive search phrases, some examples are:

  • 'fresh fish': 1st of 41 million
  • 'fish online': 2nd of 103 million
  • 'online seafood': 2nd of 21 million
  • 'fresh seafood': 2nd of 8 million
  • 'lobster': 3rd of 15 million
  • 'lobsters': 3rd of 2 million

Paid Google Listings

To complement the free listing positions and further raise visibility of the business online we set up a highly optimized PPC campaign to run alongside the free listings.

Our techniques in campaign setup and management allowed us to reduce the PPC cost of sales dramatically whilst increasing visits to the website.

Videos that Increase Sales

We used video as an engaging way for customers to meet the fishermen and producers. As well as acting as an hook to potential customers the video also serves to engender customer loyalty by providing a direct link to the producer.

Filming at sea presents a number of challenges but with over £20,000 worth of equipment we are able to take on any video project.

Reduced Staff Costs with Bespoke Business Systems

By providing an integrated back office system, driven by sales activity on the website and linked directly into the courier despatch system, we were able to deliver significant efficiencies into the business operations.

Improved visibility of customer and order information improves service and drives sales and marketing.


Other Clients

Please click on the pictures below to read about some other businesses we help.

Whalesborough

Whalesborough Farm Holidays

We do: Website design/hosting, photography, video, copywriting, search engine optimisation.




Rock Holidays

Rock Holidays Agency

We do: Website design, advanced business systems, search engine optimisation, online advertising, web hosting.

Tregida Hampers

Tregida Hampers

We do: Website design, e-commerce systems, search engine optimisation, online advertising, web hosting, video, photography, mailshots and sales analysis.

Minilabels

Minilabels

We do: Website design, e-commerce systems, search engine optimisation, online advertising, web hosting, business systems, video, photography, mailshots and sales analysis.




Meadowview Cottage

Meadowview Cottage

We do: Website design, search engine optimisation, online advertising, web hosting, video, photography.

Unsigned Chart Show

The Unsigned Chart Show

We filmed a TV pilot for the Unsigned Chart with live performances from more than ten artists.

Outdoor Adventure

Outdoor Adventure

We have helped Outdoor Adventure with a paid search campaign and have been trying to improve the conversion of their site with various landing page designs. We have also produced video for both online and presentational use.




Meadowview Cottage

Jeremy's Restaurant

We have helped Jeremy for many years with video production as well as internet advice and newsletter emails.

Breakwater Holidays

Breakwater Holidays

We were asked by Breakwater Holidays to produce a video of the area which would encourage people to visit. We also provide their online video delivery.

Beecool Ltd

Beecool Ltd

We have helped with web programming as well as online advertising.




Raven Surf School

Raven Surf School

Mike is former European Surf Champion. We have produced video and will soon revamp his Website for him.

Nephu Huzzband

Nephu Huzzband

We have produced two music videos for the band one of which was chosen by Zane Lowe to be played on MTV.

Kalimex Ltd

Kalimex Ltd

We have produced a demonstration video for Just For Copper™ - a revolutionary plumbing adhesive.




Judy Lusted

Judy Lusted (artist)

We worked with Judy to produce a video giving an insight into her techniques and passions.

Woodhead Furniture

Woodhead Furniture

We produced a video for Woodhead showing their Website visitors around a wide range of installed kitchens.

Joan Allen Electronics

Quayside, Polruan

A luxury holiday home set right by the sea in Cornwall.




Denturebond

Graham Sclater (author)

Graham shared a stage with Jimi Hendrix in the 60's. His novel about that time of his life is getting great reviews.

Joan Allen Electronics

Joan Allen Electronics

We do: Website design, e-commerce systems, search engine optimisation, online advertising, web hosting, video, photography, sales analysis.

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What visitors have said about our websites

"Very user friendly website - no problems,well done!"

"Straightforward and easy to use for a low-tech customer."

"Very user friendly and my third time off purchasing from you."

"Pleased with layout and ease of use. First time visited and will look at again, will keep the web site in favourites!"

"Easy to use website - wonderful range of products. I am a returning customer having ordered from you before."

"Very quick and easy to use..."

"Very straightforward system. If someone like me can use it, then most other people should be fine on it!!"

"Brilliant, quick and easy!"

"Easy to use website & ordering system."

"Easy and quick to use!!"

"I was very impressed on how quick your website was the best ever!!"

"It was very easy to use and the payment system was really safe and quick to use."

"Have found the site easy to use and the products very good."

"So easy to order what you require and easy to pay via PayPal."

"Excellent, used and recommended many times."

"...very fast service!!"

"Very user-friendly website design!"

"Excellent website, easy to use, quick and efficient, I wish all internet shopping was as easy as this."

"Very comprehensive website and easy to use."

"Your address entry is brillant - no messing around with postcodes which we don't have in Ireland and which usually causes a mess when trying to order something on-line. Sage billpay is easier then most."

"We have used you for all of our labelling needs with excellent results with our products. We hope to grow business wise and will continue to use you throughout."

"Excellent website! Easy to use."

"Very easy and quick to use. Well done."

"I really liked the layout, especially for payment. Not having too much information on each page makes it easier to see and do."

"Easy to use - thanks."

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