Martins Seafresh / Fish For Thought

Featured in the Sunday Times, BBC2 Food and Drink, The Telegraph, Hairy Bikers ...

From top Google search positions, to browsing and buying, through to advanced business and information systems - this has been a challenging project with a product that has no shelf life at all.

Brief

We were asked for an award winning website, top Google positions and stable time-saving business systems.

The transition could not impact deliveries as seafood has no shelf life.

Staff needed to be consulted and their ideas incorporated.

Information within the system had to be instantaneously accessible to customer service staff.

Solution

The design was conceived to best facilitate the viewing of a wide selection of product photos, giving a real feeling of being at the fish market. The site was constructed to be easy to navigate and optimized for the key search terms from our research.

We built an extremely powerful proprietary business system to manage the processing of the orders. Despite its complexity behind the scenes it was simple enough for anyone to pick up within just a few minutes of training.

Results

Sales are up, customers are raving about the new site and there is more media attention every day.

Staff are loving the power and simplicity of the new business systems.

Paul Trudgian (owner) was recently called in to cover in despatch ...

"After a week helping in despatch and running the systems I can see why my staff have been raving about them."

Website Key Points

Easy to use
Fast loading
Standards compliant
Fills the screen

Ease of use is critical to sales conversion rates. We develop intuitive systems that help customers find what they’re looking for quickly and easily.

Our bespoke e-commerce programming has now processed over a million online sales. It is safe, totally reliable and very easy for your clients to use.

We write the code so we are able to adapt it to give your site the edge within your industry. Pages validate to W3C Strict standards so your Website is as future-proof as it gets.

Our shop design adapts to the screen being used ensuring wide-screen users see more of your products without scrolling.

Free Google Listings

Our optimization techniques and experience enabled us to put the website at the top of Google free listings for a wide variety of competitive search phrases, some examples are:

'fresh fish': 1st of 41 million
'fish online': 2nd of 103 million
'online seafood': 2nd of 21 million
'fresh seafood': 2nd of 8 million
'lobster': 3rd of 15 million
'lobsters': 3rd of 2 million

Paid Google Listings

To complement the free listing positions and further raise visibility of the business online we set up a highly optimized PPC campaign to run alongside the free listings.

Our techniques in campaign setup and management allowed us to reduce the PPC cost of sales dramatically whilst increasing visits to the website.

Videos that Increase Sales

We used video as an engaging way for customers to meet the fishermen and producers. As well as acting as an hook to potential customers the video also serves to engender customer loyalty by providing a direct link to the producer.

Filming at sea presents a number of challenges but with over £20,000 worth of equipment we are able to take on any video project.

Reduced Staff Costs with Bespoke Business Systems

By providing an integrated back office system, driven by sales activity on the website and linked directly into the courier despatch system, we were able to deliver significant efficiencies into the business operations.

Improved visibility of customer and order information improves service and drives sales and marketing.